PawaMasterclass: Blogging and Social Media as Tools for Journalism

As Social Media grows and more and more people turn towards it as a source of news, it is important to learn more about it, understand the dangers and responsibilities that come with it, and learn how to utilise it for good and how to avoid breaking the law while at it.

For this reason, BAKE and PAWA 254 have partnered to put together a Social Media Strategy Workshop. It will be a 3 day event running from 28th July to 30th July from 9.30 a.m. to 1.00 p.m.

The workshop will focus on the following areas:

Day 1

- Understanding Social Media
- Social Media’s impact on Traditional Media
- General Social Media impact
- New directions in storytelling using social media and interactive multimedia
- The Rise of Citizen Journalists on Facebook

Day 2

- How to source stories using digital resources
- How to crowd source experts and eyewitnesses
- Dissemination of information & the changing role of a journalist
- The most useful social media tools for Journalism
- Finding an editorial voice on Social Media

Day 3

- The fine line between professional & Citizen Journalism
- The basics of media law, and how apply them on social media
- How to build an audience for your blog or Twitter account
- Social Media Guidelines
- The facilitators of the workshop will be our very own
- Kennedy Kachwanya and Sam Wakoba to take attendees through the fundamentals of social media and blogging as tools for journalism.

The training workshop is free though one must RSVP to attend. Kindly RSVP by emailing info@pawa254.org or by calling +254 721 956552.