World Sickle Cell Day: #LoveLifeKE

June 19th is world Sickle cell day and we want to have reached as many people as possible by then.
The online campaign will involve the #LoveLifeKE where we will talk about facts and statistics, warriors (People surviving with the disease), as well as share hope of life after diagnosis.

The offline campaign will include chalk boards in and outside the CBD where we will encourage people to write down things they would like to do before they die, Pop-Up exhibitions and Blood Drives. This will also translate online where we will ask celebrities to share photos/videos of themselves sharing what they would like to do before they die. The aim for this is to show people that even those we consider to have made still have ambitions.