Tech Start-ups to Watch in 2014 - Odipo Dev

What: Odipo dev represents the next big thing in data driven marketing and product development. They use the wealth of data the web provides to help businesses identify brand affinities and core audiences in order to optimize marketing and product strategies. They are one of the few companies out there that actually understands social media and they excel in providing effective reports analyzing language and social media posts.

Unique Selling Point: A combination of analytic skills, data sorting, and social media knowhow, make them a standout outfit.

Who: Kevin Odanga Madung and Samer ‘Costello’ Ahmed. After the passing of a former high school classmate in 2011, who was born with HIV/AIDS, they decided to name their company after him. His name was Joseph Odipo.

Scalability: Scaling this business first and foremost requires recruitment of good sales people. The value of their services is high but not easily communicated.

Revenue model: Odipo dev is a classic consultant firm and they sell their services.

By Joseph Kibiru & George Murage