Tribal Chic Fashion Extravaganza Returns

 

The Tribal Chic fashion show was launched by the Tribe Hotel in 2009, at a time when Nairobi lacked a fashion week to showcase designs. And right from inception, they have sold out every show, channeling all events proceeds to charity. This, according to Tribe Hotel, is a means of linking charity to entertainment. In promoting “tribal chic” fashion, they are embracing the hotel’s belief, “One planet, One Tribe.”

The showcase focuses on six designers, and most applicants are weeded out because the Tribe sacrifices breadth for depth when exploring a designer’s fashion. This year’s contestants are Adele Dejak, Mille Collines, Niku Singh, Nike Kondakis, Penny Winter, and Sheila Amolo.Collines works with Rwandese craftsmen and owns an outlet in Village Market, while Kondakis is known for creating garments from recycled parachutes — to not only make vibrant dresses, but also light, easy foldable, and fast drying ones.

In an interview with Business Daily Africa,the head of marketing said, “The designs have to stand out, represent Kenya, use unique materials, be innovative, and the designer cannot exhibit the same designs in subsequent shows.”An additional requirement is to incorporate corporate social responsibility (CSR), which includes giving back to the community or cultivating environmental best practices.

Fashion designers will have their own display booth which will not only serve as spaces for closing clothes and jewelry sales, but also venues for guests to interact one on one with the designers. You can support regional communities for KES 6000 on Saturday, 14 December in the event which starts at 6:30 pm with tickets available from the Concierge desk at Tribe. And being Nairobi’s most anticipated fashion event, the tickets should be bought as soon as possible because the Tribe can only hold 100 seats.

For more information visit www.tribe-hotel.com

By Colin Smith.

Photo Credit: Adele Dejak.