UP Music-New Video Alert: Sauti Sol’s, Live and Die in Afrika
By now, the 48 hour window to download the much anticipated Live and Die in Afrika is over.
“The free album giveaway was our little gift to all our fans in advance of the physical copies for sale. We want this album to reach far and wide to all our fans across Africa and beyond,” said Sauti Sol in an official statement.
However those who were tardy to the party can catch a glimpse of the video to the title track, Live and Die in Afrika. The video that was shot in Nairobi, is a celebration of the African continent coming of age, flaunting the richness in cultural diversity, talent and resources.
“We finally have a generation that fully believes in this continent and her great potential. The African diaspora is on a mission to reconnect with their roots, be it through music or other media. There is a willingness to aspire everything and anything African. In California, they have been dancing to Sura Yako. They sing and dance to the same tune at a wedding in Moshi, Tanzania. There is a willingness to Live and Die in Afrika. These are the united minds of Africa. Minds that will LIVE AND DIE IN AFRIKA!”-Sauti Sol
From the thriving matatu scene to the busy market and even the lush green fields where kids play freely, the video captures the African spirit with every second.
Product placement seems still top on the agenda with Tusker brand taking centre stage.And why not? Tell us one beer anybody outside Africa always wishes to drink, and we will show you a cold Tusker.
The different visuals seem to encapsulate what the city of Nairobi has to offer, and seeks to add a chapter to the single African story that we have been subjected to for the longest time. Despite being shot solely in Kenya, the video has that international crossover feel to it.
Video:
About the Album:
Live and Die in Afrika is Sauti Sol’s third studio album. The 15-track album is the group’s first self-produced album touted to have birthed the hit singles: Sura Yako, Isabella, Nishike, Shake Yo Bam Bam and Still the One. The album is a celebration of the African continent coming of age, flaunting the richness in cultural diversity, talent and resources.
You can buy Sauti Sol’s Music on iTunes now.
