1. Mobile event apps are on the rise, and are here to stay.
2. Social Media remains the number one community for event sharing.
3. “Great events will be the ones that lead the way in thought and innovation,” Buddha Blaze of Nairobi Hip Hop Rhapsody.
4. VVIP lounges and VIP lounges are here to stay
In an interview with Business Daily Africa when the New Florida Nightclub reopened, Emily Maina the Marketing Executive spoke of the introduction of a VVIP Lounge that offers exclusive service and comfort for a niche clientele.
5. Websites that relay events aren’t going anywhere.
Timothy Mworia: I think event goers will rely on websites and social for events info and recommendation. So event organisers and promoters will start spending a bit more of their budgets on targeted advertising.
6. Venues will become more comfortable and open. With many people looking for an experience, the rise of exclusive, chic, out-of-town spots is on the rise.
7. Networking will be top of the event agenda.
8. Corporates looking for the emotional connection between a brand and consumer will venture into more customized events - the UP paradigm.
9. More involvement from government bodies in 2016 as political campaigns begin to roll out.
